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PASO A PASO

JOURNEY TO BEAUTY

The compass that will guide you
to your own beauty

PASO A PASO means‘
STEP BY STEP’ in Spanish.
A more beautiful, healthier
you both tomorrow and for years to come.
It’s time to embark on the journey that will take you there.
And PASO A PASO is here to accompany you each step of the way.

STORY

Story of Starting PASO A PASO

Be more beautiful and healthier forever.
- It is an eternal wish for many women.

In order to fulfill the wish, we launched a skin care brand which produces foundation cosmetics featuring a concept of "being honest with beauty and not compromising beauty", and named it PASO A PASO.

The founder's spirit for beauty is passed on to all the staffs who work together, and now it has turned into our strong commitment: we deliver only products that we are proud of and you can really trust.

Skin care is something we use every day, and we believe skin care products must suit your lifestyle and be useful for a long time.
PASO A PASO is a true partner for everyone who wants to nurture their beauty and health with great feelings everyday.

Tenderness and High Beauty Effect to Your Skin

We believe we must produce trustful products for our customers, because our products are designed either to be consumed or to be applied directly to their skin everyday.
With this belief, PASO A PASO is particular about "Made in Japan" products, and are committed to offer the degree of quality and reliability to our customers.

The combitation of natural ingredients which Japanese people have been using on their delicate skin over the years, excellent ingredients carefully selected from all over the world, and the latest technological developments in the beauty industry delivers you even faster results and fundamental beauty.

Enjoy feeling the better change of your skin and becoming a new version of yourself everyday.
PASO A PASO supports your "beauty", as a compass to propose unsurpassed beauty.

Find Yourself More Beautiful and Healthier Tomorrow, and Even Ten Years Later

PASO A PASO means "Step by Step" in Spanish.

Skin care is not a special thing, it is an accumulation of everyday habits.
It is such a great pleasure for us to help you find improvement in quolity of your life and more colors in your everyday life from a side of beauty products.

To be more beautiful and healthier tomorrow, and even ten years later.
Let's start on a journey with us to make that wish come true.

Eternal quest for beauty ...
Being a compass to guide you along the journey together - this is the very wish of us, PASO A PASO.

ABOUT

Our values - Shin beauty

As a Japanese beauty company,
we set our corporate values with four kanji (Japanese character) - 真, 進, 深, and 信.
They are all pronounced as Shin in a same way, but have different meanings individually.
Based on these Shin beauty values, we produce selected products with our original beauty theory and offer detailed counseling in our shops.

真 - TRUTH
As a "true" partner of health and beauty, we support everyday of your life with satisfaction.

PASO A PASO is a well-known brand found both in department stores and direct retail shops.
Serving over 400,000 customers for over ten years, we have been helping each and every customer to attain a higher level of beauty.
We value each encounter and experience with each individual customer, and take any feedback into consideration carefully in order to offer newer and more improved products and personal care techniques.

Enrich your beauty and health, down to your very core - we strive to be your TRUE partner in making this happen every day.

進 - PROGRESS
Blessings of nature × The power of the beauty technology
"Progressed" formulas help you feel the change quicker and enjoy radical care.

Natural materials that have been nurturing the delicate skin of Japanese beautifully
Advanced beauty technology that pioneers the times

Combining these two elements, PASO A PASO products deliver even faster results, fundamental beauty, and personal care techniques to you.
Our pioneering use of ingredients such as natural "Cucha" from Okinawa and Nobel prize-winning "EGF" are just a couple of examples of this value, and we started it as early as ten years ago.
Original ideas are directly linked to new developments in beauty and personal care products.

深 - DEPTH
We dig beneath the surface "deeply" to identify the cause of damage, leading the way to be more beautiful from inside.

It is not only aging that damages your beauty.
PASO A PASO never settles down on temporary skin techniques.
We explore and identify the causes that put pressure on your skin and health "deeply".
We actively adopt cosmetic ingredients and functions to protect you from stress, ultraviolet rays, and environmental damages.

By internal and external beauty care on your skin, we guide you to stronger, absolute beauty.

信 - CONFIDENCE
Through the products that we have "confidence" in, we will continue to meet your expectations and trust.

We create products that a) you want to use, b) you have not found anywhere yet, and c) you can give to someone special with confidence.

All of the skin care and health products of PASO A PASO are developed and born from the thoughts of all the staffs.
We find excellent ingredients and materials from all over the world and formulate them, and repeat tests by using prototypes by ourselves.
We deliver only trusted products which we are truely convinced of: we pay close attention to every single part of the product including not only faster results but even the details of the containers.

NEWS

BLOG

PRODUCT

STORE
LOCATOR

PASO A PASO Fukuoka PARCO Store

Fukuoka PARCO New Wing B1F, 2-11-1 Tenjin, Chuo-ku, Fukuoka City, Fukuoka

MAP

PASO A PASO Daimaru Umeda Store

Daimaru Umeda Store 5F, 3-1-1 Umeda,
North Ward, Osaka City, Osaka

MAP

OVERVIEW

CORPORATE DATA

Company Name

LAVITA Co., Ltd
PASO A PASO Cosmetics Co., Ltd

Address

2-1-2, Akasaka, Chuo-ku Fukuoka-shi, Fukuoka
TEL +81-92-739-8886

Company Representative

Nari Eto

Founded

LAVITA Co., Ltd: July 1999
PASO A PASO Cosmetics Co., Ltd: April 2016

Capital Stock

10,000,000 JPY

Business Purpose

The design, development, manufacture, and retail and wholesale
sales of cosmetic and healthcare products

Corporate Group

PASO A PASO SINGAPORE

HISTORY

1999

Jul.

Founded LAVITA Co., Ltd

2006

Apr.

Started selling cosmetic products
under the brand name PASO A PASO

Launched online store

2008

Apr.

Opened pop-up stores in department stores throughout Japan

2016

Feb.

Opened Flagship Store on Keyaki Street
Opened Umeda Daimaru Store

Apr.

Founded PASO A PASO Cosmetics Co., Ltd

2018

Aug.

Redesigned the PASO A PASO Cosmetics brand logo
and product packaging

Oct.

Established the PASO A PASO Cosmetics Co., Ltd.
International Business Unit to expand business overseas

Nov.

Opened Hakata Marui Store

BRANCH

Southeast Asia

Singapore

PASO A PASO SINGAPORE WEB MAP

CONTACT US

Give us a call

+81-92-739-8886

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Lavi Green30 packetsGREEN VEGETABLE JUICESupport and enhance both your beauty and nutrition balance, with this delicious green vegetable juice! Start a routine for your health and beauty with one packet to supplement your fiber intake and remarkable beauty ingredients.

Delicious, nutrient-rich beauty green juice to enhance your beauty.No added preservatives / No added sweeteners / No added fragrance / Made in Japan / Nutritional supplement
POWDERED YOUNG BARLEY GRASS, INDIGESTIBLE DEXTRIN (SOLUBLE DIETARY FIBER), REDUCED MALT SUGAR, COLLAGEN PEPTIDE, GREEN TEA POWDER, MUGWORT POWDER, DEXTRIN, PINE BARK EXTRACT, BIRD'S NEST, SOFT -SHELL TURTLE EXTRACTExtra Cleansing Gel150mLCLEANSINGRemove your makeup and care your skin at once, with this cleanser made with 25 percent of moisturizer!Extra Cleansing Gel doesn't just remove makeup - it also gets your skin ready for brightened and enhanced natural beauty.

Containing beauty-enhancing ingredients, this makeup remover is pleasant to use and soothes you from the bottom of your heart.Petroleum-based surfactant free / Alcohol free / Paraben free / No mineral oil / No added colorants (no tar dye) / No added / fragrance / Made in Japan
WATER, PEG-7 GLYCERYL COCOATE, GLYCERIN, BUTYLENE GLYCOL, PEG-20 GLCELRYL TRISOSTERATE, PEG-60 HYDROGENATED CASTOR OIL, BIS-ETHOXYDIGLYCOL CYCLOHEXANE1,4-DISCARBOXYLATE, DIETHYLHEXYL SEBACATE, PENTYLENE GLYCOL, HUMAN OLIGOPEPTIDE-1, PINUS PINASTER BARK EXTRACT, PLACENTAL PROTEIN, HELIANTHUS ANNUUS(SUNFLOWER)SEED OIL, REHAMANIA CHINENSIS ROOTEXTRACT, HYDROLYZED COLLAGEN, PAEONIA SUFFURUTICOSA ROOTEXTRACT, HYDROXYETHYL UREA, CHAMOMILLA RECUTITA(MATRICARIA)FLOWER EXTRACT, CHLORELLA VULGARIS EXTRACT, PHYTOSTERYL MACADAMIATE, ANTHEMIS NOBILIS FLOWER OIL, ROSA DAMASCENA FLOWER OIL, CYMBOPONGON MARTINI OIL, PELARGONIUM GRAVEOLENS OIL, ACRYLATES/C10-30ALKYL ACRYLATECROSSPOLYMER, DIMETHICONE, SODIUM HYDROXIDEHoney hydrating face soap100gFACE WASHGently washes with pure honey and Japanese herbal fluffy foam "framed facial soap".Containing pure honey made in Japan and collagen water, etc. By using the frame kneading method, about 1/2 of the soap component is made by pure moisturizing ingredients + beauty ingredients, which accomplished highly moisturizing formula “transparent soap”.Contains pure honey made in Japan and Japanese Herbal Extract / Petroleum Surfactant-Free / Alcohol-Free /SEKKEN SOJI(JPN), WATER, DIPROPYLENE GLYCOL, GLYCERIN, SUCROSE, BUTYLENE GLYCOLE, SORBITOL, LAURAMIDOPROPYL BETAINE, HYDROLYZED COLLAGEN EXTRACT, HONEY, TRISODIUM HEDTA, POLYQUATERNIUM-10, ANGELICA ACUTILOBA ROOT EXTRACT, PAEONIA ALBIFLORA ROOT EXTRACT, SWERTIA JAPONICA EXTRACT, CHAMOMILLA RECUTITA FLOWER EXTRACT, COIX LACRYMA-JOBI MA-YUEN SEED EXTRACT, LAVENDER FLOWER EXTRACTExtra Essence Face Mask1 Box (4 pieces) / 1 pieceSPECIAL CAREWake up your beauty from the cellular level and change the future of your skin with this face mask filled fully with our "Beauty Regeneration Serum"!Simply add this mask to your current skincare routine for luxuriously soft, resilient, and moisturized skin.

Get fast and luxurious results with this face mask made with our best-selling lotion which contains the power of Nobel Prize-winning ingredient EGF*.

*Human Oligopeptide-1 (Moisturizing ingredients)Petroleum-based surfactant free / Alcohol free / No mineral oil / No added colorants (no tar dye) / No added fragrance / Silicone free / Made in Japan
WATER, GLYCERIN, PROPANEDIOL, BUTYLENE GLYCOL, DIPOTASSIUM GLYCYRRHIZATE, ACRYLATES/C10-30 ALKYL ACRYLATE CROSSPOLYMER, XANTHAN GUM, 6-AMINOCAPROIC ACID, POTASSIUM HYDROXIDE, SODIUM HYALURONATE, BETAINE, SODIUM PCA, SORBITOL, SERIN, GLYCINE, GLUTAMIC ACID, ALANINE, LYSINE, ARGININE, THREONINE, PROLINE, SOLUBLE COLLAGEN, MANNITOL, RH-OLIGOPEPTIDE-1, HYDROLYZED SOY PROTEIN, HYDROLYZED CORN PROTEIN, HYDROLYZED WHEAT PROTEIN, TETRASODIUM GLUTAMATE DIACETATE, SODIUM GLYCOLATE, PHENOXYETHANOL, ETHYLHEXYLGLYCERINDeep Effect Lotion150mLLOTIONGet truely moisturized skin with this easily absorbed Deep Effect Lotion, giving moisture to your dry skin!This mist-type lotion cares the cause of dry skin, swiftly penetrating every inch of the skin's surface for long-lasting moisture.Petroleum-based surfactant free / Alcohol free / No mineral oil / No added colorants (no tar dye) / No added fragrance / Silicone free / Made in Japan
DI-WATER, BG, SODIUM HIYALURONATE, CHAMOMILLARECUTITA (MATRICICARIA)EXTRACT, GLYCERIN, ORYZA SATIVA (RICE) BRAN OIL, MAGNESIUMACORBYL PHOSPHATE, TREHALOSE, BETAINE, ALLANTOIN, ALOEBARBADENSISLEAFEXTRACT, SCUTELLARIABAICALENSISROOTEXTRACT, SOUHAKUHI EKISU (JTN), DIPOTASSIUM GLYCYRRHIZATE, PHENOXYETHANOL, GLYCINESOJA(SOYBEAN)SEEDEXTRACT, POLYGLUMATIC ACID, CITRUS JUNOS FRUIT EXTRACT, HYDOROGENATED LECITHIN, LYSOLECITHIN, RH OLIGOPEPTIDE -1, MANNITOLDeep Effect Essence30mLESSENCEApproach the mechanism of aging, and feel the radical care and fast results on your skin, with this lift up essence!For you who want both immediate effect and thorough radical care to treat skin aging.

This complete skincare solution fights against "oxidation" and "glycation" and takes care of firmness and clarity of your skin.Petroleum-based surfactant free / No mineral oil / No added colorants (no tar dye) / No added fragrance / Silicone free / Made in Japan
DI-WATER, BG, HYDROXYETHYLCELLULOSE, XANTHAN GUM, POLIANTHESTUBEROSAPOLYSACCHARIDE, POLYGLUMATIC ACID, HYDROLYZED SILK, PLACENTAL PROTEIN, ORYZA SATIVA (RICE) BRAIN OIL, ALOE BARBADENSIS LEAF EXTRACT, GLYCINESOJA(SOYBEAN) SEEDEXTRACT, SCUTELLARIABAICALENSISROOTEXTRACT, ORYZA SATIVA (RICE) BRAIN OIL, PAEONIA, ALBIFLORA ROOT EXTRACT, PHENOXYETHANOL, SODIUM HYALURONATE, AESCULUS HIPPOCASTANUM (HORSE CHESTNUT) SEED EXTRACT, LYSOLECITHIN, HYDROGENATED LECITHIN, CHAMOMILLARECUTITA (MATRICARIA)FLOWER EXTRACT, CITRUS JUNOS FRUIT EXTRACT, PLANTAGO MAJOR SEED EXTRACT, DIPOTASSIUM GLYCYRRHIZATE, ALLANTOIN, PRUNUS YEDOENSIS LEAF EXTRACT, HOUTTUYNIA CORDATA EXTRACT, SOLUBLE PROTEOGLYCAN, THYMUS SERPILLUM EXTRACT, DEPEPTIDEDIAMINOBUTYROYLBENZYLAMIDEDIACETATE, ALANINE, ARGININE, ASPARAGINE, ASPARTIC ACID, CYSTEINE, GLYCINE, GLUTAMIC ACID, HISTIDINEVALINE, ISOLEUCINE, TYROSINE, LEUCINE, LYSINE, METHIONINE, PHENYLALANINE, PROLINE, SERINE, THREONINE, TRYPTOPHAN, PLANTAGO MAJOR SEED EXTRACT, RH OLIGOPEPTIDE-1, MANNITOL, SOLUBLE COLLAGENDeep Effect Cure-All30gCREAMEnhance the power of your skin's natural beauty that resisits stress and aging, with this enriched moisturizing cream!This moisturizing cream refreshes the tired-looking skin of the day and keeps moisture in your skin.

For more vibrant skin that keeps away stimulation caused in daily life and damage by aging.Petroleum-based surfactant free / Alcohol free / Paraben free / No mineral oil / No added colorants (no tar dye) / No added fragrance / Made in Japan
DI-WATER, BG, PHENOXYETHANOL, ARGININE, DISPOTASSUIM GLYCYRRHIZATE, GLYCERIN, SQUALANE, TRIETHYLHEXANOIN, TOCOPHEROL, BEHENYL ALCOHOL, CETYL PALMITATE, GLYCERYL STEARATE SE, STEARIC ACID, MACADAMIA TERNIFOLIA SEED OIL, DIMETHICONE, HYDROGENATED LECITHIN, GLYCYRRHIZA GLABRA(LICORICE) ROOT EXTRACT, ALPINIA SPECIOSA LEAF WATER, RISE BRAIN SHINGOLYCOLIPID, LYSOLECITHIN, HYDROLYZED YEAST EXTRACT, SCUTELLARIA BAICALENSIS ROOT EXTRACT, MULBERRY EXTRACT, UBIQUINONE, RH OLIGOPEPTIDE-1, MANNITOL, SOLUBLE COLLAGENFoaming Sponge1 piece WASHINGMake plenty of whipped, creamy, and springy bubbles easily with this special sponge!