Story of Starting PASO A PASO
Be more beautiful and healthier forever.
- It is an eternal wish for many women.
In order to fulfill the wish, we launched a skin care brand which produces foundation cosmetics featuring a concept of "being honest with beauty and not compromising beauty", and named it PASO A PASO.
The founder's spirit for beauty is passed on to all the staffs who work together, and now it has turned into our strong commitment: we deliver only products that we are proud of and you can really trust.
Skin care is something we use every day, and we believe skin care products must suit your lifestyle and be useful for a long time.
PASO A PASO is a true partner for everyone who wants to nurture their beauty and health with great feelings everyday.
Tenderness and High Beauty Effect to Your Skin
We believe we must produce trustful products for our customers, because our products are designed either to be consumed or to be applied directly to their skin everyday.
With this belief, PASO A PASO is particular about "Made in Japan" products, and are committed to offer the degree of quality and reliability to our customers.
The combitation of natural ingredients which Japanese people have been using on their delicate skin over the years, excellent ingredients carefully selected from all over the world, and the latest technological developments in the beauty industry delivers you even faster results and fundamental beauty.
Enjoy feeling the better change of your skin and becoming a new version of yourself everyday.
PASO A PASO supports your "beauty", as a compass to propose unsurpassed beauty.
Find Yourself More Beautiful and Healthier Tomorrow, and Even Ten Years Later
PASO A PASO means "Step by Step" in Spanish.
Skin care is not a special thing, it is an accumulation of everyday habits.
It is such a great pleasure for us to help you find improvement in quolity of your life and more colors in your everyday life from a side of beauty products.
To be more beautiful and healthier tomorrow, and even ten years later.
Let's start on a journey with us to make that wish come true.
Eternal quest for beauty ...
Being a compass to guide you along the journey together - this is the very wish of us, PASO A PASO.